Brittany is a Project Manager with Marketing Lab, an innovative marketing strategy company located in Minneapolis, MN. Brittany’s role as the Project Manager is to keep project timelines on track, reach out to vendors who could be potential clients, and handle quotes and proposals. With clients ranging from liquor and over-the-counter medicines to money transfers and frozen foods, Brittany’s company utilizes shopper marketing campaigns using consumer promotions, experiential events, and various interactive digital messaging.
Transcript
Well, my name is Brittany Cardinal and I am a project manager for a marketing agency. The way that my company works is it's client based, so our teams are per client. So, a project manager does anything from keeping timelines updated for each project that they have going on, reaching out to vendors for possible possibilities to work with them or if we're looking for something specific, doing research on what vendors do that, getting quotes, and then it kind of just depends upon, too, what client you work for 'cause they all have different needs, too. So, we have liquor clients, so like distilling, we have one that is over the counter drugs, frozen seafood, frozen appetizers, money transfer and another pre-packaged frozen food. So, we do all sorts of different marketing tactics for them. Some are more shopper marketing driven, which is anything that is gonna entice a customer to make a purchase. So, for a liquor client, if they are running a promotion or they want to increase sales during a certain time period, we'll kind of build the program around a central theme or what not, then decide budgets, tactics, what markets it's gonna be in. So, from there, you kind of outline the timeline of when you want it to begin market 'cause they have to backtrack from that date. And then, you would start building out those tactics. So, if you are looking, let's say, for a sweepstakes vendor 'cause that program is around the sweepstakes, then, you would reach out to those vendors and start having those conversations of what you're looking for and, again, what the budget is and that sort of thing. So, mostly involved from the beginning of it, but not, it would be more high level from the beginning and then you would be getting into kind of the nitty gritty of organizing each of those tactics and then making sure everything is staying on track and on budget.
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